In collaboration with Lemonade Creative, I worked on several exciting projects for renowned fashion brand, La Ligne. First, I designed the landing page for a limited-time collaboration between La Ligne and Target. The goal of the landing page was to boost email sign-ups. I introduced an email newsletter capture pop-up with a financial incentive and included it as a section on the landing page as well. The result was a 10% boost in email sign-ups and the pop-up I designed is still in use on the site currently, months after the collaboration with Target ended. I also crafted a new page for unveiling their anniversary styles collection, where users can vote to bring back their favorite pieces from the brand's archives. I designed a product list page of archived pieces that users could vote for, taking care to design for all potential user cases. For example, accounting for whether or not a user is signed in, and ensuring that users are able to vote for multiple archived pieces on the same page. Lastly, I undertook the redesign of La Ligne's stories menu, designing a fresh, aesthetically pleasing user interface.