Lemonade Creative comissioned me to spearheard the navigation redesign for B Sides jeans. ‘Shop by size’ was a link in the main navigation, but because ‘shop by size’ is a submenu to shop jeans, I decided to nest the ‘shop by size’ link in the jeans submenu, so that users can shop by style or size in the ‘jeans’ submenu. I also designed the ‘jeans’ sub menu to include photos of front, back, and detail shots of each jean style as a user hovers over each jean style link. Additionally, to simplify the main menu further, I consolidated ‘One-of-a-Kind’ and ‘New Arrivals’ to the ‘Collections’ menu. These changes allow users to navigate the main menu more easily, and to get an in-depth preview of each jean style in a quick glance by viewing the ‘jeans’ submenu, saving the user time and improving the overall user experience.